Forget the Funnel
4 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Sep 29, 2022 by Georgiana Laudi (Gia) · said 7 times in 1 episodes since 2022 · across every show →
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brought up most by Georgiana Laudi (Gia) (4), Lenny Rachitsky (3)
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2022 7 mentions in 1 episode
Everything said about Forget the Funnel, oldest first
Sep 29, 2022
Forget The Funnel tags Slack messages by urgency to protect focus
“Something else that we do to protect each other's time is we like time, not timestamp, but we put like a little code in all of our messages. That's like either like, you don't have to listen to this before the end of day, or it's timely, or it's no rush so tha…”
Sep 29, 2022 negative
Traditional funnels measure business value rather than customer value
“The problem with funnels and pirate metrics and, you know, the favorites that I love to pick on are like MQLs and SQLs is that like, nobody knows what those mean. It puts every customer in like these, the same sort of buckets. It assumes that all customers and…”
Sep 29, 2022 positive
Shortening a SaaS trial to seven days raised website conversion 89%
“We shortened the trial from 30 days to seven. The conversion on the website went up with this new messaging by 89%. But the thing that I love the most about that particular story is that we didn't even touch Anything after the signup experience, we hadn't even…”