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FOMO

2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Oct 22, 2023 by April Dunford · across every show →

Everything said about FOMO, oldest first

Oct 22, 2023 negative
Assertion Supported
Dunford: Data shows FOMO tactics reduce close rates with indecisive buyers
“What his data showed is if a customer is indecisive, throwing FOMO into the mix makes it worse. So they are less likely to close the deal if you throw that in.”
April Dunford Oct 22, 2023 ▶ 26:50 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
May 30, 2024
Assertion Supported
Dixon: 75% of salespeople reflexively increase FOMO when buyers hesitate
“And the knee jerk reaction for almost every salesperson out there, this happened like in our analysis, 75% of salespeople we studied would immediately go out to dialing up the FOMO, like to go back to doing that.”
Matt Dixon May 30, 2024 ▶ 46:38 The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon
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