Evernote

5 statements across 2 episodes · 0 bullish · 4 bearish · 2 people on the record · first statement Jan 12, 2023 by Naomi Ionita · said 28 times in 4 episodes since 2023 · across every show →

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brought up most by Naomi Ionita (14), Lenny Rachitsky (10), Sam Lessin (2), Oji Udezue (1), Jerry Colonna (1)

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Everything said about Evernote, oldest first

Jan 12, 2023 negative
Opinion
Evernote's antisocial design capped its growth potential
“Evernote was philosophically antisocial. You know, it was meant to be your second brain, kind of your personal tool. And I think that capped the company's growth potential.”
Naomi Ionita Jan 12, 2023 ▶ 6:57 How to price your product | Naomi Ionita (Menlo Ventures)
Jan 12, 2023 neutral
Assertion Supported
Evernote's original $45 annual subscription drove early tens of millions
“Evernote always had a business model from its beginning. It had a 45 dollars a year for an annual subscription. And this set the foundation for the company and tens of millions in revenue, early revenue growth, but the approach was suboptimal.”
Naomi Ionita Jan 12, 2023 ▶ 16:53 How to price your product | Naomi Ionita (Menlo Ventures)
Jan 12, 2023 negative
Insight
Upgrades driven by guilt mean the free tier is too generous
“If guilt is one of the main reasons why people are paying you, then your free version is too good, and you are leaving money on the table.”
Naomi Ionita Jan 12, 2023 ▶ 17:26 How to price your product | Naomi Ionita (Menlo Ventures)
Jan 12, 2023 negative
Opinion
Evernote's pricing misstep was failing to bridge to enterprise
“Going back to the misstep at Evernote, I think there was always a premium plan, but it didn't really bridge into enterprise.”
Naomi Ionita Jan 12, 2023 ▶ 12:28 How to price your product | Naomi Ionita (Menlo Ventures)
Dec 27, 2023 negative
Insight
Tavel: Evernote tapped out because it lacks self-perpetuating user network loops
“Now, as much as I love Evernote this is a place where Evernote obviously falls down, right? There's no loops that they can take advantage of that. When I use the product, I make it better for you. There's no loop where, when I use a product, I want to pull you…”
Sarah Tavel Dec 27, 2023 ▶ 17:03 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
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