Demand Side Sales

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 24, 2023 by Bob Moesta · across every show →

Everything said about Demand Side Sales, oldest first

Aug 24, 2023
Insight
Moesta: Sales processes must be designed around how customers buy
“Instead of trying to base the sales process on how we want to sell, we need to actually design the sales process on how they want to buy.”
Bob Moesta Aug 24, 2023 ▶ 14:32 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
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