customer research
3 statements across 3 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Feb 19, 2023 by Patrick Campbell · across every show →
Everything said about customer research, oldest first
Feb 19, 2023 positive
Campbell: Customer research is about understanding users, not blindly obeying them
“The biggest misconception about customer research is like, I have to listen to them. You don't have to listen to them at all. You just have to understand where they are. And then you're filtering all of that with all this other data. And then you're making a d…”
May 16, 2024
Duggal: In customer research, play devil's advocate and make the customer sell you
“When you go into the research with the customer, you don't try to sell them. You try to see if they are experiencing pain points. And it becomes very hard when you're in and they say even something a little bit in the direction of what you hope they would say …”
May 15, 2025 negative
Zlokazov: Delegating customer research filters out vital user nuances
“When you delegate such an important thing as customer research and collecting their feedback to someone, you will get refined the filtered version. You won't get this, you know, like these nuances of how people describe things, which emotions they feel like, a…”