customer discovery
5 statements across 4 episodes · 1 bullish · 1 bearish · 4 people on the record · first statement Sep 14, 2023 by Oji Udezue · across every show →
Everything said about customer discovery, oldest first
Sep 14, 2023
Udezue: Customer discovery dies in companies when left to individual initiative
“Because the death of customer discovery is friction. If you ask individuals to do customer discovery, they will not do customer discovery. This is the thing that dies in an, in a, in an innovative company, because it's very difficult to actually talk to the ri…”
Apr 11, 2024
Jackson: Founders have interviewed enough customers when predicting 70-80% of answers
“Kind of the rule of thumb is like, if you talk to enough people and you can like predict. 70 to 80% of what the next person is gonna say to you, cuz you've just talked to so many people and you've heard the pattern so clearly that's when you've talked to enoug…”
Apr 18, 2024 negative
Caldwell: Founders use landing pages and ads to avoid awkward customer conversations
“And I think a lot of folks, their inclinations are to like, you know, build a landing page and buy some Instagram ads and try to get people to sign up for something. And again, maybe I, maybe that's something, but I think a lot of the reason people do that is …”
Apr 18, 2024 positive
Caldwell: Founders should spend 20% to 30% of their time on customer calls
“I think it's look at your calendar and there should be, you know, 20 or 30% of your time that the calendar says something like customer Meeting, customer call, like meeting with foo, meeting with this person. And when the calendar is not that, or it's all, you…”