Current user retention rate

2 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Dec 15, 2024 by Jackson Shuttleworth · across every show →

Everything said about Current user retention rate, oldest first

Dec 15, 2024 positive
Assertion Supported
Current user retention rate is Duolingo's most effective DAU growth lever
“What we found is that if we wanted to drive DAUs and Duolingo Cares, you know, our growth Northstar is DAUs, the metric that is most effective, you know, where a percentage change in that metric is, is most effective at driving DAUs is current user retention r…”
Jackson Shuttleworth Dec 15, 2024 ▶ 36:20 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
Oct 5, 2025 positive
Insight
Cheng: Existing user retention is the primary compounding lever for mature daily apps
“I think, especially if you have a product that has daily frequency, like that's the, actually the retention that matters the most is that like of your existing user base that has developed a habitual pattern, how sticky is your product? And it's that retention…”
Albert Cheng Oct 5, 2025 ▶ 30:48 Finding hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
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