creators

“So you, every single time I think you need to go after a set of people who are high status who are also underserved.”

“And I think too many founders will then just say, you know, they'll write something that just feels so much like an ad and then they'll give it to a creator to help amplify. And then that just never works.”

“And it is much easier to move engagement by showing people stuff that you know they'll probably like because lots of people like it. It's much harder to go and figure out how to essentially test content so that we can see like, Hey, maybe you sure you like Bie…”

“In a world where there's an abundance of synthetic content, I actually think people are going to seek out creativity and authenticity and people more, not less. And I think that that will help us. That doesn't mean that we won't have AI content on our platform…”