context

4 statements across 4 episodes · 2 bullish · 1 bearish · 4 people on the record · first statement Aug 24, 2023 by Bob Moesta · across every show →

Everything said about context, oldest first

Aug 24, 2023

Insight

Moesta: Understanding context reveals why seemingly irrational user behavior is rational

“The context makes the irrational rational. So the moment you hear a story and you go, I can't believe that nine times out of 10, it's because you don't have the rest of the story.”

Bob Moesta Aug 24, 2023 ▶ 55:14 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Jul 31, 2025 positive

Insight

Taylor: Bad outputs from capable AI models are almost always context failures

“And I think that almost always when you have a model making a poor decision, if it's a good model, it's lack of context.”

Bret Taylor Jul 31, 2025 ▶ 1:13:48 He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)

Aug 17, 2025 positive

Opinion

Balfour: Apple is best positioned in AI distribution due to device context

“My hypothesis of who's best Positioned, but is not executing on it right now would actually be Apple because through the devices, they basically can see everything. So they have the ultimate view into your context, right?”

Brian Balfour Aug 17, 2025 ▶ 35:52 Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour

Jan 11, 2026 negative

Insight

Badam: AI fails to create value because it lacks workflow context

“Where is AI failing to create value today, it's mainly about not understanding the context. And the reason that it's not understanding the context is it's not plugged into the right places where actual work is happening.”

Kiriti Badam Jan 11, 2026 ▶ 1:05:42 Why most AI products fail: Lessons from 50+ AI deployments at OpenAI, Google & Amazon

context

Everything said about context, oldest first

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