compromise effect
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 8, 2022 by Madhavan Ramanujam · across every show →
Everything said about compromise effect, oldest first
Dec 8, 2022
Entry-tier dominance indicates a company is over-delivering on lower-priced packages
“If you build the packaging correctly, you can emphasize a compromise effect. And this is a well-known behavioral theory where people avoid the extremes. If you are quality conscious, you'd go to the right. If you are budget conscious, you'd go to the left. But…”