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every year anyone Lenny Rachitsky 1
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Naming expert shares process for creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos
- ▶ 1:07 Lenny Rachitsky David is the founder of Lexicon Branding, which pioneered the field of brand naming, and invented a few names that you may have heard of, including PowerBook, Pentium, BlackBerry, Swiffer, the Impossible Burger, also Vercel, and Windsurf,…