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beachhead segment

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 25, 2024 by Geoffrey Moore · across every show →

Everything said about beachhead segment, oldest first

Jan 25, 2024 positive
Insight
Moore: Ideal beachheads are big enough to matter and small enough to lead
“You want to have a target segment that is big enough to matter, small enough to lead, and a good fit with your crown jewels. That's the formula.”
Geoffrey Moore Jan 25, 2024 ▶ 19:49 Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
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