Basecamp

“I think that rigor, like the rigor they applied to that across the board, you need to do it all the way. You can't adopt the process halfway, I think is the challenge. Otherwise you end up with people shipping like milestone one and then moving on, which is no…”

“And if you follow, this is the other part, if you follow your best users, they'll take you up to this world that then actually destroys the lower end of the world of why people are there. And so if Basecamp would have added all those things, one of the reasons…”

“Airbnb is a physical product. Uber is a physical product. Basecamp, Monday, Asana, they're available everywhere instantly anyway. I don't know what you need the money for other than marketing.”

“I would not trade Basecamp for Monday's business any day of the week, because I love what we're doing. We're profitable. We're happy. We don't have to deal with the things they have to deal with.”

“We build products with two people at a time. So every feature we work on in Basecamp or Hay or whatever we're building is two people, one programmer, one designer, and they have a maximum of six weeks to deliver the feature that they're working on. Most of the…”

“Look, hey, we have the same number of customers roughly than they do.”

“We don't have any salespeople. You know, we don't have 15 different versions of Basecamp. You know, we're not after enterprise.”

“Imagine you have no sales org. You have no marketing. That all of sales, sales, selling and marketing is happening by the unicorn founders. So it means that there isn't contention for engineering time, that there isn't kind of like all these different sources …”

“Honestly, there are so few teams that are structured just like base camp that there are a lot of gaps in the book of like, well, what about this? And what about that? And how do we do that in our situation?”

“We had this principle at base camp, which was this notion of the circuit breaker. Like if a project is not on track to actually finish after the six weeks, we're just going to cancel it and rethink, you know, almost no teams have the stomach for that.”

“Every designer codes. Imagine if every designer codes and not, and I don't just mean HTML. I mean, like running the app locally, going into the place where that view is rendered to make that thing look the way that they want it to look or whatever. Right. I me…”

“Even when we were building V one, David wasn't actually full-time as the, as our only technical person. He was programming 10 hours a week.”