Barbra Gago
6 statements across 1 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Oct 27, 2022 by Barbra Gago · across every show →
On the record as a speaker too: Barbra Gago's record, appearances and statements → this page counts the times other people say the name.
Everything said about Barbra Gago, oldest first
Oct 27, 2022
Group drafting of company value definitions is unproductive and should be avoided
“Ultimately, coming up with the definitions is not really something you can do as a group because it's just not very productive. It's better if somebody who knows how to write well can come up with the first stab of the sentences, if it's operating principles, …”
Oct 27, 2022 positive
Asking candidates for their top ten accomplishments reveals their fundamental core values
“Everybody hates it, but I like asking like what someone's top 10 accomplishments are. They hate it because it's like, oh God, ugh. But it's really interesting to understand the level of quantitative versus qualitative in their accomplishments, like what they v…”
Oct 27, 2022 positive
Startups can sell into existing categories while gradually building new ones
“If you're building a category as well, you can sometimes be selling into a category while you're still building. The appetite for a different category, which is kind of a nuance, which is all about, like, where's the budget and how do customers describe their …”
Oct 27, 2022 positive
A market category is not officially real until competitors enter it
“You're not building a category until there is competition. Like it's not officially actually a category until there's more companies that do that. And that was like a big learning for me in this whole process of category creation is that it's actually okay whe…”
Oct 27, 2022 positive
Startups should execute corporate rebrands immediately after finding product-market fit
“I think at some point it's common for companies to do a rebrand, like once they go into scale mode before you have too many people and before you invest too much, obviously in building that brand. So I think the sooner the better, like rebrand before I even jo…”