B2B software

“The question is, is the high friction for which segment? If I'm a small business still, startup, I don't have high friction. I'm a team of one engineer. And I'm a CEO. I can go do it tomorrow. Versus if you work for a large enterprise. Of a thousand plus peopl…”

“Activation is actually a common good starting place for most B to B software because usually B to B software's are not designed to really Get you to use quickly, historically.”

“Almost all ills can be, you know, filled in by really great distribution. Like, if you have a really good ground game, really good marketing, a really good ground game, and kind of jamming your product into the channel, like you're jamming your product in fron…”

“So when you adopt that tool, you're not just adopting, like, the actual software. You're adopting the idea that this is a practice that you ought to be doing in the first place.”