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B2B sales

2 statements across 2 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Nov 24, 2024 by Jen Abel · across every show →

Everything said about B2B sales, oldest first

Nov 24, 2024
Insight
Abel: Prospects will not prioritize fixing a problem unless it is growing
“So I think the first is it has to be a growing and widening problem. No one's going to spend time fixing a pretty fixed problem because it's not necessarily really a priority anymore. It's maybe a pain in the butt, but like, it's not a priority if it's not gro…”
Jen Abel Nov 24, 2024 ▶ 40:04 The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Nov 9, 2025 negative
Insight
Abel: The mid-market does not exist in B2B sales
“So I say the mid-market doesn't exist, because what is a mid-market hire? It's either low end enterprise or upper end SMB. And if you bleed those two games, you're going to lose. They're so distinctly different.”
Jen Abel Nov 9, 2025 ▶ 7:22 $1M to $10M: The enterprise sales playbook with Jen Abel
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