B2B SaaS

“If you're building a category as well, you can sometimes be selling into a category while you're still building. The appetite for a different category, which is kind of a nuance, which is all about, like, where's the budget and how do customers describe their …”

“I think majority of B to B software I've seen, you've seen, we've used even some more complicated ones. Like Salesforce used to be this example of like sales motion, right? They are the pioneer of SAS and they do this so well, but they begin to add, look into …”

“The common mistake that we see as people build out a funnel, so to speak, for, you know, B to B lead gen projects or B to C lead gen projects is they'll be overly reliant on the first of a sequence of metrics that ultimately yields a sale.”

“If you are in one of the top two quadrants, Hi Nye, and hi everyone, and you solve a really important problem, workflow problem , you can probably turn into a billion dollar company.”

“I would say 40 to 50% have to sell some form of service before they can sell a technology.”

“I think if you have, especially a B to B feature where you may have some lock in reverse trials can be super powerful. You just want to get people in there. You don't need to ask for their credit card because they're using your CRM or they're investing quite a…”