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B to B purchase processes

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 22, 2023 by April Dunford · across every show →

Everything said about B to B purchase processes, oldest first

Oct 22, 2023
Assertion Supported
Dunford: 40% to 60% of B2B purchase processes end in no decision
“And so the data on this shows that for B to B, 40 to 60% of B to B purchase processes end in no decision.”
April Dunford Oct 22, 2023 ▶ 22:40 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
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