Autobooks

2 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Sep 29, 2022 by Georgiana Laudi (Gia) · said 9 times in 2 episodes since 2022 · across every show →

Mentions by year

brought up most by Bob Moesta (8), Georgiana Laudi (Gia) (1)

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2023 8 mentions in 1 episode
2022 1 mention in 1 episode

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Everything said about Autobooks, oldest first

Sep 29, 2022 positive
Assertion Not checkable as stated
Autobooks increased North Star product usage 300% by adding onboarding emails
“With autobooks, the product usage at the Northstar product usage jumped by like, 300% or something, but then quite a short period of time after rolling out email onboarding, right, to support that product experience.”
Georgiana Laudi (Gia) Sep 29, 2022 ▶ 11:38 Customer-led growth | Georgiana Laudi (Forget The Funnel)
Aug 24, 2023 bullish
Assertion Not checkable as stated
Moesta: Staging demos cut Autobooks' sales cycle in half and 4x'd conversions
“And you'd think that it would take the, make the sales process longer. It actually made the sales process almost half. And at four X basically conversion, because now we meet them where they are, as opposed to where we want them to be.”
Bob Moesta Aug 24, 2023 ▶ 16:38 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
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