Anchor

12 statements across 1 episodes · 6 bullish · 0 bearish · 1 people on the record · first statement Sep 28, 2023 by Maya Prohovnik · said 28 times in 1 episodes since 2023 · across every show →

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brought up most by Maya Prohovnik (14), Lenny Rachitsky (14)

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Everything said about Anchor, oldest first

Sep 28, 2023 bullish
Opinion
Prohovnik: Pseudo-automated distribution drove Anchor's rapid market share growth
“And I think that was a really big part of why we got so much hosting market share so quickly, because it was such an insane benefit over the other platforms, which otherwise had been sort of commoditized at that point.”
Maya Prohovnik Sep 28, 2023 ▶ 32:20 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 neutral
Insight
Prohovnik: Mass creative platforms must ignore vocal minorities to scale
“We used to have this rule the eighty-twenty rule where it's like, you can't just build for that 20. I don't think we made this up by the way. I think this is a common thing, but we would always refer to it and say like, we want to be building for the 80%. And …”
Maya Prohovnik Sep 28, 2023 ▶ 24:57 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 neutral
Assertion Supported
Prohovnik: Anchor originally tried to avoid being a podcast platform
“When I joined anchor and we weren't even fully podcasts yet, if you recall, we were sort of like something else audio, we were trying to avoid being podcasts for a while. And then we decided to just be podcasts”
Maya Prohovnik Sep 28, 2023 ▶ 7:15 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 positive
Assertion Supported
Prohovnik: Over 75% of New Shows on Spotify Use Spotify for Podcasters
“So I think at this point it's more than 75% of all new shows on Spotify are hosted with Spotify for podcasters, which used to be Anchor.”
Maya Prohovnik Sep 28, 2023 ▶ 5:53 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023
Assertion Not checkable as stated
Anchor used interns to manually submit hundreds of thousands of podcasts
“We just had college students making Apple podcast accounts and then submitting like hundreds of thousands of podcasts through these accounts.”
Maya Prohovnik Sep 28, 2023 ▶ 31:28 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 positive
Assertion Not checkable as stated
Ek told Anchor team to teach Spotify how to move faster
“And Daniel said to us, not, not only do I want you to not move slower, like that's part of why we're acquiring you so that you can like move quickly. But he said, I also want you to help me teach the rest of Spotify how to move more quickly.”
Maya Prohovnik Sep 28, 2023 ▶ 40:50 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 neutral
Assertion Not checkable as stated
Prohovnik: Spotify defined a 'small' project as an entire quarter
“And Spotify's definition of small was something like a quarter. And I was like, we've never built anything that took more than three months.”
Maya Prohovnik Sep 28, 2023 ▶ 39:46 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 positive
Assertion Supported
Prohovnik: Anchor Hosted ~40% of New Podcasts When Acquired by Spotify
“When we were acquired by Spotify, I think Anchor had already gotten to like 40% of all new podcasts or something crazy.”
Maya Prohovnik Sep 28, 2023 ▶ 6:02 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 neutral
Assertion Not checkable as stated
Anchor did not employ data scientists before its Spotify acquisition
“I don't think we had a data scientist until we were part of Spotify.”
Maya Prohovnik Sep 28, 2023 ▶ 20:58 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 positive
Assertion Not checkable as stated
Prohovnik: Anchor's hockey stick growth began with podcast export test
“And when we look back at our data, that's the moment when we saw the beginning of that hockey stick growth, where it's like, we had been growing, we had been doing well. And then you zoom out and you're like, okay, that was very clearly the thing we were missi…”
Maya Prohovnik Sep 28, 2023 ▶ 27:49 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 neutral
Assertion Not publicly verifiable
Prohovnik: Anchor had around 20 employees when Spotify acquired it
“Anchor was like, 20 people when we got acquired by Spotify”
Maya Prohovnik Sep 28, 2023 ▶ 18:59 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
Sep 28, 2023 positive
Assertion Not checkable as stated
Prohovnik: Anchor shipped a new feature every two weeks before acquisition
“Like we were shipping a new feature every two weeks. It was sort of insane.”
Maya Prohovnik Sep 28, 2023 ▶ 40:47 Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
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