Alistair Croll

3 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Nov 3, 2024 by Alistair Croll · across every show →

On the record as a speaker too: Alistair Croll's record, appearances and statements → this page counts the times other people say the name.

Everything said about Alistair Croll, oldest first

Nov 3, 2024
Insight
Reframing offers customers new evaluation dimensions rather than competing on existing ones
“Reframing isn't just about competing on existing dimensions. It's about giving the customer a different set of dimensions. And that won't happen for the whole market, but it'll happen for one of those segments.”
Alistair Croll Nov 3, 2024 ▶ 50:54 Just evil enough: Subversive marketing strategies for startups | Alistair Croll
Nov 3, 2024
Insight
Positioning is placing a product on a grid; reframing is drawing it
“So we actually think that positioning is simply where you are on a grid. Reframing is drawing the grid.”
Alistair Croll Nov 3, 2024 ▶ 52:02 Just evil enough: Subversive marketing strategies for startups | Alistair Croll
Nov 3, 2024 positive
Insight
Startups must be 'just evil enough' to provoke necessary behavioral changes
“It is so, so important to like understand the boundaries of what you can do if you are essentially disagreeing with the status quo in order to prove that your idea is better. So I've always talked about this idea of not being evil, but being just evil enough t…”
Alistair Croll Nov 3, 2024 ▶ 12:34 Just evil enough: Subversive marketing strategies for startups | Alistair Croll
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