Airtable, every mention
76 scenes, the whole family · ← back to Airtable
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every year anyone Lenny Rachitsky 107Lauryn Isford 25Howie Liu 22Zoelle Egner 21Yuriy Timen 5Peter Deng 3Jen Abel 3Sri Batchu 2Ravi Mehta 2Hila Qu 2
Verbatim, from the transcripts: the passages where Airtable comes up
How a Meta PM ships products without ever writing code | Zevi Arnovitz
- ▶ 49:59 Zevi Arnovitz And Airtable, and he's basically built, uh, like a full fledged CRM system and automation system for his business completely alone.
From managing people to managing AI: The leadership skills everyone needs now | Julie Zhuo
- ▶ 14:12 Lenny Rachitsky I just had the CEO of Airtable on the podcast and his, his whole shtick was that CEOs have to become ICs again.
How we restructured Airtable's entire org for AI | Howie Liu (co-founder and CEO)
- ▶ 0:25 Howie Liu To Airtable, go do it.
- ▶ 0:56 Lenny Rachitsky Howie is the co-founder and CEO of Airtable. 3 times in the scene
- ▶ 4:38 Lenny Rachitsky I want to start with what I imagined was a very surprising down moment in the history of Airtable. 6 times in the scene
- ▶ 9:13 Howie Liu Um, and in a very nice sense, like air table is the platform for other people to build their own apps, right? 2 times in the scene
- ▶ 14:15 Howie Liu An inference cost user of Airtable AI, uh, not just within our own company, but I think for a long time I was globally across all our customers as well. 3 times in the scene
- ▶ 14:15 Howie Liu An inference cost user of Airtable AI, uh, not just within our own company, but I think for a long time I was globally across all our customers as well.
- ▶ 17:20 Howie Liu And I want to bring that into how we're thinking about like a new feature at Airtable or even just like, 6 times in the scene
- ▶ 23:47 Lenny Rachitsky Is it a lot of like bringing in new people that are not just used to the way of working at our table? 3 times in the scene
- ▶ 31:41 Howie Liu I'd like to think air table was one of the, the kind of PLG darlings of, of our era. 6 times in the scene
- ▶ 32:59 Lenny Rachitsky So if you go to airtable.com today, it looks, it looks like basically all the other AI app building sites. 6 times in the scene
- ▶ 40:39 Howie Liu One, I try to use as many different AI products, including not Airtable, right?
- ▶ 46:51 Lenny Rachitsky For people that work for you across Airtable, say the product team, PMs, maybe engineers, designers, how have you adjusted what you expect of them to help them be successful in this new world? 2 times in the scene
- ▶ 1:05:15 Howie Liu Whereas in the early days, especially if your product market fits finding either for an entirely new company or for like a new, a pretty dramatically new or bold new capability that doesn't really have, like, it's not an incremental… 2 times in the scene
- ▶ 1:12:53 Lenny Rachitsky What's, what's the most counterintuitive lesson you've learned about building Airtable building and company building teams that maybe goes against common startup wisdom? 2 times in the scene
- ▶ 1:39:02 Lenny Rachitsky What should they know about Airtable and how can listeners be useful to you? 4 times in the scene
Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- ▶ 40:24 Brian Balfour Maybe like a notion or an air table or like a monday.com or, or something like that.
Inside ChatGPT: The fastest growing product in history | Nick Turley (OpenAI)
- ▶ 48:55 Lenny Rachitsky That is so interesting because you, you think about Airtable, you think about Notion, all these companies, they took like years to just build and craft and, 2 times in the scene
I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson
- ▶ 47:16 Andrew Wilkinson It checks my CRM and air table.
From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products
- ▶ 2:36 Lenny Rachitsky He was also chief product officer at Airtable, where he helped the company systemize how they build products and transition to enterprise.
- ▶ 37:30 Lenny Rachitsky Uh, many more things, a lot of work at air table, obviously also, uh, Oculus.
- ▶ 44:06 Peter Deng And so one of the things I did in pretty much all the teams that I led, whether it was Instagram, Uber air table was all about chat GPT two. 2 times in the scene
- ▶ 48:04 Peter Deng I helped create this at Instagram, this kind of healthy tension, air table, same thing, but just having Chachi beauty, same exact thing.
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
- ▶ 3:31 Lenny Rachitsky This episode is brought to you by Airtable Product Central, the unified system that brings your entire product org together in one place. 3 times in the scene
- ▶ 3:47 Lenny Rachitsky That's why Airtable built Product Central after decades of working with world-class product companies. 4 times in the scene
Inside monday.com’s transformation: Radical transparency, impact over output, & the path to $1B ARR
- ▶ 3:34 Lenny Rachitsky This episode is brought to you by Airtable Product Central, the unified system that brings your entire product org together in one place. 3 times in the scene
- ▶ 3:50 Lenny Rachitsky That's why Airtable built Product Central after decades of working with world-class product companies. 4 times in the scene
A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up")
- ▶ 46:06 Lenny Rachitsky This episode is brought to you by Airtable Product Central, the unified system that brings your entire product org together in one place. 3 times in the scene
- ▶ 46:22 Lenny Rachitsky That's why Airtable built Product Central after decades of working with world-class product companies. 4 times in the scene
The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
My favorite interview questions from 100+ guests
- ▶ 19:23 Lenny Rachitsky Former head of growth at Airtable.
Brian Balfour: 10 lessons on career, growth, and life
- ▶ 55:04 Brian Balfour Oh, well, we just recently, we just released today one with Elena Verna breaking down Airtable's surprising shift from PLG to enterprise.
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
- ▶ 58:19 Sri Batchu A couple of things that we've, uh, used, I mean, one simple thing is, you know, for sprint planning, actually, we, uh, we use Airtable. 2 times in the scene
Lessons on product sense, AI, the first mile experience, and the messy middle | Scott Belsky (Adobe)
- ▶ 1:46 Lenny Rachitsky He's also an angel investor in companies like Pinterest, Uber, Airtable, Flexport, Warby Parker, and many more.
- ▶ 27:27 Scott Belsky I was having this, um, discussion with, um, with Howie, um, who runs Airtable actually just earlier today.
How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian)
- ▶ 39:31 Carilu Dietrich And if you look at other hyper-growth companies, Airtable, Miro, both of those I know from the inside have had strategies where the salespeople really only engage after some threshold has been hit of number of users that have already been…
The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Behind the scenes of Calendly’s rapid growth | Annie Pearl (CPO)
- ▶ 39:55 Annie Pearl and we use Airtable.
Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
- ▶ 0:34 Lenny Rachitsky Lauren was most recently head of growth at Airtable. 2 times in the scene
- ▶ 9:02 Lauryn Isford There is a feature, a product really that Airtable offers called Airtable Forms. 4 times in the scene
- ▶ 9:02 Lauryn Isford There is a feature, a product really that Airtable offers called Airtable Forms. 4 times in the scene
- ▶ 13:16 Lenny Rachitsky I already know this, but you spent a lot of time on Airtable's onboarding flow. 4 times in the scene
- ▶ 15:59 Lauryn Isford A few years before I arrived at Airtable, there was already an awesome activation team hard at work. 6 times in the scene
- ▶ 21:56 Lauryn Isford The reason for this is that there are many different types of building or workflows that are possible in Airtable. 3 times in the scene
- ▶ 24:26 Lenny Rachitsky I know you have some strong opinions and some really interesting insights into activation milestones based on your experience at Airtable. 4 times in the scene
- ▶ 29:01 Lauryn Isford So for someone who's building something, have they reached sort of intermediate levels of use of Airtable? 2 times in the scene
- ▶ 30:53 Lenny Rachitsky And there's a little bit of a debate amongst folks that contributed their opinion on how to decide an activation metric, where it's a debate between, is it okay to have like a workspace activation metric where it's like, how many boards… 3 times in the scene
- ▶ 34:40 Lenny Rachitsky Is that something you went through at our table or anywhere else it worked? 2 times in the scene
- ▶ 39:07 Lauryn Isford So you can use Airtable for free forever, or you can pay some amount and have access to premium features.
- ▶ 46:53 Lauryn Isford So imagine you're using Airtable for the first time and you see a tooltip. 2 times in the scene
- ▶ 52:44 Lauryn Isford And you might join because you found Airtable on Twitter, or you might join because Lenny invited you to use Airtable. 3 times in the scene
- ▶ 55:58 Lenny Rachitsky Can you talk a bit about how you structure the growth team potentially based on this framework and just generally how you thought about building the growth team at Airtail? 2 times in the scene
- ▶ 57:54 Lenny Rachitsky You mentioned that Airtable is thinking a little bit more about B to B growth versus just kind of B to C where I think it's been historically.
- ▶ 1:02:21 Lenny Rachitsky What are five SaaS products that you use day-to-day and you can't say Airtable? 5 times in the scene
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
- ▶ 1:14 Lenny Rachitsky Zoelle was one of the earliest employees at Airtable, where she led their early marketing and customer success teams, and generally just helped Airtable grow into the legendary business that it is today. 3 times in the scene
- ▶ 4:21 Lenny Rachitsky I actually looked this up of how we actually started chatting, and it was me cold DMing you to get a discount on Airtable for the newsletter subscribers, and you very happily got me that, hooked us up, and then you became my go-to Airtable… 5 times in the scene
- ▶ 6:48 Zoelle Egner Surprisingly, somehow that like tweet, which is essentially like call people, put in spreadsheet, put online, turned into an entire full nonprofit that was mostly on Discord, Zoom, Airtable, and not only had this entire, like hundreds of… 4 times in the scene
- ▶ 12:41 Zoelle Egner It was phones, discord, and like Airtable mostly being used like a spreadsheet, right?
- ▶ 18:07 Lenny Rachitsky Can you just highlight some of the other wonderful things you've done in Career Airtable? 3 times in the scene
- ▶ 24:31 Lenny Rachitsky So you've worked at Vox, Airtable, now Blockparty, you've advised a lot of companies around marketing product growth. 4 times in the scene
- ▶ 29:14 Lenny Rachitsky What else did you do at Airtable or other places that helped you do that? 3 times in the scene
- ▶ 36:42 Lenny Rachitsky Following this thread a bit, my next question is, and this may be the answer, is when you think about Airtable's growth strategy, growth tactics over time, 3 times in the scene
- ▶ 40:57 Zoelle Egner That was like the real superpower of Airtable. 10 times in the scene
- ▶ 46:49 Zoelle Egner Airtable unfortunately has two education issues that it needs to solve. 4 times in the scene
- ▶ 52:18 Zoelle Egner Uh, so much that one of my unofficial metrics for both marketing and customer success at Airtable, unofficial, was like how many people we'd gotten promoted for using the product.
- ▶ 57:01 Lenny Rachitsky And that's, yeah, that sounds like that's essentially what you did with Airtable and a lot of these companies you worked with.
- ▶ 58:18 Lenny Rachitsky Speaking of templates, I know Airtable kind of known for templates being, and you mentioned this being a big part of the success. 6 times in the scene
- ▶ 1:05:09 Zoelle Egner Airtable had it before sales, which is a very unconventional approach, but early is worth it.
- ▶ 1:10:14 Lenny Rachitsky Top five SaaS products that you enjoy and Airtable cannot be one.
How to build your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)
- ▶ 1:18:32 Ravi Mehta Airtable has been amazing. 2 times in the scene
How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)
- ▶ 1:25:12 Ben Williams Airtable. 2 times in the scene
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
- ▶ 0:41 Lenny Rachitsky Yuri Timmin is a full-time advisor to companies looking to figure out their growth strategy, and he's worked with companies like Canva, Airtable, Otter, Whimsical, HIMSS, Flow Health, and a dozen others.
- ▶ 5:24 Yuriy Timen But some of the ones that I've been really, that I've really lucked out with in terms of, I mean, in terms of getting aligned with, you know, companies like Canva, uh, Airtable, hims and hers in the personal care space.
- ▶ 14:17 Yuriy Timen Uh, you think of, you know, collaboration tools, um, Airtable, monday.com, uh, Whimsical, um, whom we both know, very strong inherent product network effects.
- ▶ 51:03 Yuriy Timen Airtable, Whimsical, Canva, NVIDIA, right? 3 times in the scene