advertising

“Prior to starting Cocoon, Alex and I had both worked at Facebook for a number of years and had worked on effectively the same problem of helping people share more with their friends and family and had all these ideas for what An idealized experience might look…”

“It's really the product experience and the advertising just amplifies.”

“Attempts to evaluate advertising on short term transactional metrics will always grotesquely undervalue The contribution of that activity to your ultimate business success.”

“And so if you're going to do a consumer startup, it can't be based on advertising. It's just too expensive. Advertising cannot clear the inference cost even with it with inference costs declining.”