activation friction
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 22, 2022 by Elena Verna · across every show →
Everything said about activation friction, oldest first
Sep 22, 2022 positive
Software activation friction depends on company size, not product complexity
“The question is, is the high friction for which segment? If I'm a small business still, startup, I don't have high friction. I'm a team of one engineer. And I'm a CEO. I can go do it tomorrow. Versus if you work for a large enterprise. Of a thousand plus peopl…”