The Ledger
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Jay: Asana invested in OKRs to open enterprise executive sales conversations
“So at Asana, what we realized was a lot of companies were starting to use Asana as the framework for Goal setting and OKR setting. The reason is because all the work is actually already happening in projects and tasks in the product, and so you might as well s…”
Jay: Asana started a pilot three-person enterprise sales team from day one
“And so when I started from day one, I launched, even though my focus was building out the online sales side, I always had a pilot enterprise team. It was just three people in the beginning. And I basically took the three more sophisticated members of the team …”
Jay: Asana organized sales teams into seed, land, and expand motions
“So we ended up splitting a team into seed, land, and expand. Seed is very straightforward, that's the self-service and the online sales component. Land and expand, the way I would think about it was accounts that we were trying to go after, the universe of acc…”