The Ledger

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Disclosure
Gong allocates engineering resources: 50% core product, 25% adjacent, 25% net-new
“I'd probably say in most cases, you probably, we probably do like 50% in the core product, 25% in new, and then 25% in net new, which is, call it, constructed to lead. Some years maybe we've done a little bit more of net new, and some years we're like, okay, w…”
Eilon Reshef Mar 28, 2024 ▶ 27:58 A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
Disclosure
Reshef: Gong's initial beachhead strictly targeted North American English B2B software
“Initially, we were like super focused. I think we're probably one of the most crazily focused companies in early stage. We're basically aiming software companies located in North America, selling B to B somewhere between a ticket size of a thousand dollars and…”
Eilon Reshef Mar 28, 2024 ▶ 8:26 A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
Disclosure
Every Gong product manager actively works with 6 to 12 design partners
“Each one of them is working at any point in time with probably somewhere between half a dozen to a dozen design partners. So if you think about just like how many design partners does Gong have at this point in time, 20, 24, that's quite a bit, and we haven't …”
Eilon Reshef Mar 28, 2024 ▶ 18:42 A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
Disclosure
Gong reached $2 million ARR in its first full year of selling
“Yeah, probably, if I remember correctly, I'm never sure about the numbers because it was a while, I think the second year, like the real first full year of selling, selling business were like a two million dollars ARR, which is not bad for your first year. And…”
Eilon Reshef Mar 28, 2024 ▶ 28:36 A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
Disclosure
Reshef: 66% to 75% of Gong Engage buyers are cross-sold customers
“Gong Engage is Also initial motion. I think right now is two thirds or 75% of customers are existing customers. So it's still a lot of cross sell versus new business”
Eilon Reshef Mar 28, 2024 ▶ 33:24 A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
Disclosure
Gong's first MVP was a Webex bot that used third-party transcription
“I put together myself, like the first prototype, I kind of forced myself to remember how to code, and then we put together a very basic software system, and what it did, it basically joined Webex calls as a bot. You'd see like a bot on the call, and what it ba…”
Eilon Reshef Mar 28, 2024 ▶ 10:26 A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
Disclosure
Eilon Reshef personally closed only two early deals at Gong
“I probably close one or two. Two deals, not more than that in all of the relationship kind of stuff.”
Eilon Reshef Mar 28, 2024 ▶ 24:46 A masterclass in founder conviction | Eilon Reshef (Co-founder and CPO at Gong)
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