The Ledger
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Winters: Whatnot scaled from Funko Pops into multi-billion-dollar livestreaming
“Whatnot is one of the companies I work with as an advisor, and their first category for their live streaming marketplace was Funko Pops, which is an incredibly tiny category, right? It showed that they could make obsessive collector communities hang out and tr…”
Winters: Grubhub gave $10 mobile promos because app users doubled LTV
“So when our mobile app found product market fit at Grubhub, we decided to give everyone 10 dollars off their first mobile order because LTV doubled if you got the app.
And it was a little bit of a gambit, but a bunch of people used that promo, and then they st…”