The Ledger
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Eligible GitLab employees can shadow CEO Sid Sijbrandij for two full weeks
“Anybody at the company, I think you have to be here for a certain amount of time can apply to shadow him for two weeks. And when you shadow Sid, you go to one-on-one. So he, they would come to a one-on-one with me. It's kind of funny. It's like me and him talk…”
Kramer: GitLab directly explains why features belong in paid tiers
“I'm a product manager in, in as my background, and often people would talk to you and say, I want this feature and you talk them in this giant circle that makes them feel really loved, but is also kind of telling them no, whether they get that or not. And so w…”
GitLab CMO and CRO jointly own expansion pipeline and net ARR
“So Ciro and I jointly own expansion. So we're driving the pipeline for expansion. And of course he owns the overall number, which can be a mix of, is a mix of net new and growth.”
Kramer: GitLab positions AI across the entire software delivery lifecycle, not just code completion
“Instead, we stepped back and said, the value of AI on our platform is along every step in the software delivery life cycle. So that will be one piece of it. And customers absolutely need to know we have it and prospects, but we should be telling an end to end …”
GitLab defaults to keeping all meeting agendas open to the entire company
“We never have a meeting without a meeting agenda and it's by default. We always make it open to the company if possible.”
GitLab bans slide presentations during meetings in favor of asynchronous pre-reads
“We don't really like to present, and so we really try to pre-send materials to make the most effective meetings, not sit there and present slide after slide in a meeting. We assume everybody is pre-read, then we can just jump into rich conversation.”
GitLab will always maintain a free open-core tier
“Do we put this in our free version, which we will always have as a good open source steward, or is this something that falls as part of our paid for package?”
GitLab pairs product marketers directly with product managers to prioritize features
“So we've built a product marketing team that is Getting deeper and deeper. They're matched with product managers, and they're getting deeper and deeper into how our product works and understanding the value of it to really want the product managers to come tog…”
GitLab CMO Kramer: Developer relations and community team reports directly to CMO
“But we still have a group and it reports directly to me. That is developer relations and community. And so we run specific products through that, like our code contributor program, where we still do those exact same things. We still have hackathons where we br…”
GitLab commits to always open-sourcing tests for open-source features
“Another one we have is that we'll always release an open source, the tests that we have for an open source feature. We'll share that with the world.”
GitLab assigns single DRIs to lead marketing areas with multiple VP contributors
“And so at GitLab, we really believe on having a DRI for everything, a directly responsible individual. And then of course there's a ton of contributors. And so there will be several of my VPs that contribute To each of them.”