The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Not checkable as stated
Guild predicts Owner's CAC will match Shopify while LTV will exceed Toast
“Which ends up giving us customer acquisition costs in the future that look more like Squarespace or Shopify with lifetime values that are even greater than toasts over time because the attach rate is so high once you earn the trust on free products.”
Adam Guild Mar 27, 2025 ▶ 1:03:35 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Assertion Supported
Guild: Most restaurant discovery happens on Google, not DoorDash or Uber Eats
“It's still not DoorDash or Uber Eats. The vast majority of restaurant discovery still happens on Google, but that was especially true eight years ago.”
Adam Guild Mar 27, 2025 ▶ 25:29 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Assertion Supported
Delivery apps charge restaurants 30% and consumers 20% on average per order
“It's not just 30% that these delivery apps take from the restaurant. It's also 20% on average that they're charging the consumer.”
Adam Guild Mar 27, 2025 ▶ 42:43 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Assertion Not checkable as stated
Driver tips are higher on direct restaurant orders than on delivery apps
“The driver tip also tends to be more when people are ordering directly from the restaurant, which offsets the driver costs and ends up making it higher gross margin.”
Adam Guild Mar 27, 2025 ▶ 44:00 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Assertion Not checkable as stated
Guild: P.F. Chang's contract was worth over $1M annually to Owner
“This was after we'd signed PF Chang's as a customer, which alone was worth over a million dollars a year as that revenue expanded for us.”
Adam Guild Mar 27, 2025 ▶ 48:51 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Assertion Not checkable as stated
Guild: Minecraft server made hundreds of thousands in profit by age 16
“Because by the time I was 16, it had reached millions of players, was generating hundreds of thousands of dollars in profit, then led me to drop out of high school halfway through 10th grade.”
Adam Guild Mar 27, 2025 ▶ 2:40 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Assertion Not checkable as stated
Owner reached $1M revenue and raised $10M within 10 months of pivoting
“Over those next 10 months. We went from no customers, no revenue, about to be no money, to then thousands of customers, over a million in revenue, over ten million dollars in venture raves from all these famous investors.”
Adam Guild Mar 27, 2025 ▶ 19:32 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Assertion Not checkable as stated
Owner employs more than 20 former company founders
“We've got more than 20 founder types throughout the company with superpowers that have previously started companies.”
Adam Guild Mar 27, 2025 ▶ 1:09:38 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Assertion Supported
The average American restaurant owner makes only $50,000 per year in profit
“The average restaurant owner is making 50,000 a year in profit. So 6000 a year is a lot.”
Adam Guild Mar 27, 2025 ▶ 1:20:47 Scrappy tactics and a huge post-COVID pivot | Adam Guild (Co-founder and CEO of Owner)
Made with StarZero

Turn any episode into a week of clips.

This entire site, about 80 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.