The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Founders blaming failure on exogenous risks are uncoachable on growth
“And there's one question we asked, which can very reliably weed out teams we don't want to work with. And it's the premortem question. Okay. Suppose we're two years out. And this didn't work, and you've completely failed and missed your goals. What probably we…”
Stalled startups with happy customers suffer GTM bottlenecks, not missing features
“You know, the instinct for some people, product people is we have some happy customers. We're not growing. Let's add the features the other customers want and hope if we add enough features that we'll grow. And that's usually, you know, not the problem. The pr…”
Interview recent buyers, not non-buyers, to avoid misleading customer insights
“We start with people who are customers who just became customers for a couple of reasons. First of all, the purchase journey is still fresh in their heads, but also If they didn't buy, they might not actually be your good customer. They might not have bought b…”
Pushing 'book a demo' too early ruins B2B inbound conversion rates
“I think the mistake people make is they turn up there and they say, buy our product. Or they get you to the homepage and it says, book a demo. And those are very high intent. And then they're like, oh, no one's signing up. Those are very high intent, end of th…”
Sonic Jobs doubled activation rates using specific job titles in emails
“And in their welcome email, they just changed it with the top specific jobs people wanted. And they put in 15 links, Amazon driver, you know, warehouse operative, this and that. And a lot of times it was the same job, just written in three different languages,…”