The Ledger
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Canva intentionally never built an in-platform community forum for its users
“So we've never built like a community, like a forum. We don't have this spot on Canva where people come to talk about design. We've fostered community where it arises.”
Adams: Canva's top five markets are US, Brazil, Indonesia, India, Philippines
“Our top five markets now are the US, Brazil, Indonesia, India, and the Philippines.”
Canva has maintained profitability for eight consecutive years without external funding
“So since then, we've put a premium on being a profitable company, making sure that we don't need funding, that we can run the company without having to go to someone else and put our hand out. And that has informed the next eight years of profitability that we…”
Canva has grown to 230 million monthly active users
“Going from zero to two hundred and thirty million people that now use Canva every single month.”
Adams: Canva for Work had 200,000 people on launch waitlist
“We had 200,000 people on the waiting list, which was awesome.”
Canva spent two years rewriting its entire codebase while shipping almost nothing
“There was this one period where we decided to rewrite our entire editor code base, which was particularly trying. The reason was it took us like close to two years to do that. And in that time, we essentially launched nothing. We didn't put out any new functio…”
Canva expanded from 8 to 100 languages in consecutive years
“We launched eight languages in that year, and then the following year we launched Canva in a hundred languages, and this totally opened up new markets to us.”
Lars Rasmussen introduced Cameron Adams to Canva's co-founders
“And that's when I got an introduction to my Canva co-founders, Melon Cliff, and it was actually through my old boss at Google called Lars Rasmussen. He had bumped into Melanie at a startup event over in Perth in Australia. And they got in talking, he was reall…”