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Desai: Secondary products must win standalone to achieve outsized outcomes

Milin Desai · Lessons from Sentry on scaling DevTools and finding product market fit (again) | Milin Desai (CEO) · May 16, 2024 · at 50:24

Milin Desai, CEO of Sentry, discusses multi-product strategy and product-market fit expansion beyond core developer monitoring tools.

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“When you are trying to be a large, sustainable, long-term company, you have to go after new, net new opportunities. They have to be adjacent though, so they can't be completely disconnected. So the way we said it is, this needs to be able to win as a standalone product first. So you have to build a great product. We constantly talk about this idea that you have to win on your own merit. Then you can unify the experience. Then you can leverage the fact that you have got this first great land product and errors that kind of pulls the other. But if you don't maniacally think about building the best product, you know, on a standalone basis, you will not eventually get those outsized outcomes that you're looking for.”

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