Imad Akhund is the co-founder and CEO of fintech startup Mercury. He explains how Mercury selects for cultural values aligned with its founders' personalities.
“So, you know, for example, for Mercury, we look for humble people that are helpful, that are curious, that are customer centric and product minded. I think all of those traits actually work pretty well together, but it's almost completely in contrast to some other companies that look for, like, competitive people that are, like, very, like, goal-driven and, you know, it's not that we don't want goal-driven and somewhat competitive people, but, you know, we won't take that instead of, yeah, if there's ego associated with that and a lack of helpfulness, et cetera, we will, like, do that trade-off.”
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More from Imad Akhund
Opinion
Akhund: Sponsor bank model proved far better for fintech valuations than charters
“Most of the ones that went with the charter model Either failed to get a charter, or even when they got the charter like there's a company called Varo that was like a Chime competitor, and Chime went with the sponsor bank model, and Varo went with the bank cha…”
Imad AkhundAug 6, 2025▶ 39:08Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
Insight
Akhund: Startup iteration cannot succeed without societal-level macro tailwinds
“If you start in an idea with like, You know, if there isn't like a societal level trend that's pushing your kind of space forward, which, you know, I think was true in FinTech in 2017, or it's true in AI now, like it's very hard to iterate around it.”
Imad AkhundAug 6, 2025▶ 14:35Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
Insight
Akhund: Early founders should tackle their biggest weaknesses and hardest risks first
“So I think it's like, especially at the start, like to spend all your time doing the thing that like you're the least capable of doing and the least capable of proving to the world that you can do.”
Imad AkhundAug 6, 2025▶ 35:23Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
Insight
Akhund: Early customer feedback is unreliable because users cannot imagine better banking
“I think it's very hard when you abstractly talk to someone and you're like, would you use this thing? It's very hard to like reliably believe their feedback. At least that's what I've found. And maybe there's like ideas where it's like, you know, some people a…”
Imad AkhundAug 6, 2025▶ 40:45Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
Insight
Akhund: Business banking MVPs fail if missing core operational features
“If in my opinion, at least, and I think this actually bared out that if any of these things were missing, people would not adopt it. And I didn't think there was any point in launching with one of these things missing because the only thing we'd learned is we …”
Imad AkhundAug 6, 2025▶ 42:24Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
Disclosure
Akhund: VCs urged Mercury at day zero to copy Brex credit card
“Literally even our VCs were saying like, Hey, look at how well Brex is doing. Like, why don't you go build a credit card instead? Like at day zero, before we'd even launched.”
Imad AkhundAug 6, 2025▶ 54:06Ignoring Silicon Valley advice to build a $3B fintech unicorn (Mercury)
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