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Kao: Completion rates for asynchronous video courses were only 3% to 6%

Wes Kao · How Wes Kao coaches founders to influence, lead, and get what they want | (Co-founder of Maven) · May 22, 2025 · at 50:26

Maven co-founder Wes Kao discusses the research on online course completion rates that led her and Seth Godin to create the AltMBA.

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“I started digging into the completion rates of video courses and realized that they were abysmally low. I think three to six percent is completion rate.”

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