“Being able to go and build credibility and build belief in the big partners and systems integrators was something that we started doing probably forty million dollars in revenue before most companies.”
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More from Graham Moreno
AssertionNot checkable as stated
Moreno: Structured Software Rollouts Far Outperformed Self-Serve Marketplaces at Windsurf
“Because six months in, companies that did structured rollouts were a lot more successful, and we ended up collecting a lot of data on this because it became part of how we sold. Then the companies that said, hey, I've got tool A, tool B, and tool C, we're gonn…”
Graham MorenoMay 21, 2026▶ 2:56Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)
Opinion
Moreno: Top three AI vendors in any category have roughly equal tech
“If you're working with one of the top three vendors in every, in any space in AI right now on a four to six week cycle, the tech is probably within 10% of equal.”
Graham MorenoMay 21, 2026▶ 16:26Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)
AssertionNot checkable as stated
Moreno: Top AI sales comp plans require 10x to 30x OTE performance
“In AI right now, the top tier is like.
30 X your OTE.
Like I remember in the days where it was like, oh yeah, if you're doing like five X OTE, that's like spectacular.
And now quote is like 10 X OTE first accelerator tiers, 20:02 is 30.”
Graham MorenoMay 21, 2026▶ 52:53Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)
Insight
Moreno: Change Management Dictates Enterprise Success More Than Technology
“I think in the enterprise, it's very similar and it moves faster, but like change management dictates success in the enterprise more than technology.”
Graham MorenoMay 21, 2026▶ 2:01Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)
PredictionNot checkable as stated
Moreno: High-touch enterprise sales principles will persist in AI era
“I think that at any large-scale organization, those foundational principles will continue to exist.”
Graham MorenoMay 21, 2026▶ 5:38Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)
Disclosure
Moreno deterred Windsurf executive conflicts by intentionally annoying both parties
“One of the things I used to say at Windsurf, and we haven't had to do this yet at Parallel, But I would say I don't ever want a debate or a conflict between my directs to come to me, because if it does, I will intentionally make a decision that's designed to a…”
Graham MorenoMay 21, 2026▶ 33:55Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)
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