Sekar: Overcoming Frontline Tech Pushback Requires Leadership Examples and Incentive Sharing
Kiren Sekar · Saying yes to everything: How customer obsession built Samsara | Kiren Sekar (CPO) · Sep 11, 2025 · at 59:40
Samsara CPO Kiren Sekar details customer playbooks for overcoming truck driver resistance to safety cameras and surveillance.
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“Oh, you know, what we did was we started by first putting it in the VP of safety's own car so they can see that we're doing it ourselves. And then we start by putting it on the five safest drivers cars, the absolute best ones. And invariably there is an accident or a near miss where that camera shows that they did the right thing and they're not at fault. And then you take that video and then you share it with everyone and then you go roll it out. And then as you're rolling it out, you also roll out a safe driver bonus program. And we said, we're gonna save all this money with this technology. We're gonna take a portion of it. And give it as bonuses for drivers who have high safety scores.”
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