“On guideline. We charge on participation. We still only charge you if you use the product. So if you have a 10 person company and seven of you are using it, we're only charging you know, seven times eight.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Kevin Busque
Disclosure
Busque: 100% of Guideline's 401(k) plans require automatic enrollment
“Today. A hundred percent of our plans are auto enrolled. So we don't have anybody that's opted out. If you don't want auto enrollment, you don't get a guideline plan.”
Kevin BusqueFeb 20, 2025▶ 48:32Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO)
AssertionNot checkable as stated
Busque: Guideline created the SMB 401(k) market with Gusto's help
“We totally made this market with the help of gusto in our early days.”
Kevin BusqueFeb 20, 2025▶ 10:30Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO)
AssertionContradicted
Busque: Guideline was first in US to charge SaaS-based 401(k) fees
“We're the first one charging a SaaS-based fee for a four one K benefit in the country.”
Kevin BusqueFeb 20, 2025▶ 13:26Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO)
AssertionNot checkable as stated
Busque: Integrated 401(k)s cut payroll churn in half and double LTV
“When you take that into account and you attach a four one K or an integrated four one K solution to the payroll product, it cuts it in half. Right. So their LTV doubles, which is fantastic for them.”
Kevin BusqueFeb 20, 2025▶ 34:18Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO)
AssertionNot checkable as stated
Busque: The first 10 Lyft drivers were recruited from TaskRabbit
“Like the first 10 Lyft drivers were TaskRabbits because John at the time didn't know how to do background checks and like we wrote background checks. For TaskRabbits, right?”
Kevin BusqueFeb 20, 2025▶ 1:06:13Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO)
Opinion
Busque: Tackling the hardest foundational problems first isn't the standard YC playbook
“I think starting at the bottom and doing the hard things first isn't necessarily like the MO of YC, at least not out of the gate. Not that they don't do really hard things they do, but they don't do them first.”
Kevin BusqueFeb 20, 2025▶ 1:13:12Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO)
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