“And famously, Uber, like, does not believe this. They believe supply is all that matters, and I fundamentally disagree. Supply is It's a lot of times the tool to get demand, but owning demand is what keeps the supply happy.”
quote is from the automated transcript, cleaned for reading:
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More from Casey Winters
Insight
Winters: Only four acquisition engines can scale startups to a billion dollars
“There aren't that many that helped you become a billion dollar company. It's basically sales, virality, what I call like content loops, which is we distribute content directly to, you know, Google or to social networks to bring more people in, and then those p…”
Casey WintersMay 30, 2024▶ 7:21How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
Insight
Winters: Paid acquisition inevitably degrades and becomes unprofitable over time
“And the challenge with paid is It always looks better yesterday than it does today, unless you have a network effect business where the product quality is getting better, faster than the quality of people you're bringing are getting worse, right? Cause you alw…”
Casey WintersMay 30, 2024▶ 7:36How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
Insight
Winters: SaaS networks yield fewer venture wins than demand-owning marketplaces
“It's generally lower take rate. If you have a take rate model, it's gonna be more like five percent versus 15%. And then of course you're paying the payment processing. It's harder to build a massive scale business. So you see fewer venture wins in that catego…”
Casey WintersMay 30, 2024▶ 12:41How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
Insight
Winters: SaaS-to-marketplace transitions almost never work as a second phase
“I generally advise founders against marketplaces phase two of the company. So there are a lot, a bunch of people were like, ah, SaaS to marketplace transitions. That's the model. And I'm like, name an example in the last 10 years where that's actually worked. …”
Casey WintersMay 30, 2024▶ 21:10How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
Insight
Winters: Marketplace network effects only kick in past 50% demand
“I don't think cross-site network effects really kick in until you're like past 50% of the demand, probably even more than that.”
Casey WintersMay 30, 2024▶ 25:01How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
Opinion
Winters: Grubhub's only winning move was acquiring DoorDash and appointing Tony Xu
“The only thing they could have done was buy DoorDash as early as possible, and then basically let Tony run the company and build a delivery network.”
Casey WintersMay 30, 2024▶ 29:13How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
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