Braintrust built a terrible go-to-market motion to test product strength
Ankur Goyal · What Braintrust got right about product-market fit | Ankur Goyal (Founder and CEO) · Jul 24, 2025 · at 29:30
Ankur Goyal, founder and CEO of AI infrastructure platform Braintrust, explains his strategy for validating product-market fit after previous experiences at Impira and MemSQL.
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“I wanted at Braintrust to, again, in the spirit of skepticism, Build a terrible go-to-market motion early on, but make the product, make Braintrust only successful if the product was so good that despite being grossly incompetent at selling and marketing our product, it would somehow take off.”
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