Gorkem Yurtseven (CTO of fal) explains fal's architectural strategy versus competitors to host and optimize model workflows directly rather than offering raw GPU container hosting.
“Instead of Focusing on like GPU orchestration and letting people deploy whatever they want. We decided to build, you know, APIs. Every single code that's deployed is owned by us and we control the whole process.”
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More from Gorkem Yurtseven
AssertionNot checkable as stated
Major film studios actively seek generative AI video tools from fal
“Something changed this summer and we are getting a ton of interest from basically all the studios in LA or elsewhere. Everyone is really interested to at least do something about it because now they understand this is good enough and they can actually save mon…”
Gorkem YurtsevenOct 22, 2025▶ 25:43The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO)
Insight
Frontier AI model advantages last only three to four months
“In the whole AI market, it looks like it's very hard to differentiate with models. If you have a good model, you maybe have a three month lead, maybe four months people catch up.”
Gorkem YurtsevenOct 22, 2025▶ 29:06The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO)
PredictionNot checkable as stated
Model commoditization will drive fragmentation, favoring multi-model platforms like fal
“So it looks like it's going to be really hard for someone to differentiate with the quality of the model. And we believe this is going to lead to even, even more fragmentation. So a company like Fall where you get to access many different models at the same ti…”
Gorkem YurtsevenOct 22, 2025▶ 29:48The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO)
AssertionNot checkable as stated
fal employs over 30 engineers with zero dedicated engineering managers
“Yeah, we don't have engineering managers. We have around like. 30 to 34 engineers. We do have leads. Obviously we have leaders in the In the team, but you know, we don't have this engineering manager role. Everyone is always, like, contributing, writing code. …”
Gorkem YurtsevenOct 22, 2025▶ 54:33The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO)
Insight
Optimizing common AI workflows creates more value than arbitrary custom deployments
“Everyone wants to do the same thing over and over again. And therefore we thought there is value in actually optimizing the most common workflow.”
Gorkem YurtsevenOct 22, 2025▶ 16:26The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO)
AssertionNot checkable as stated
fal surpassed $100M ARR, scaling from $2M the previous summer
“Now it's over a hundred.”
Gorkem YurtsevenOct 22, 2025▶ 38:40The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO)
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