fal converts pay-as-you-go AI usage into multi-million dollar annual commitments
Gorkem Yurtseven · The pivot that paid off: How fal found explosive growth | Gorkem Yurtseven (Co-founder and CTO) · Oct 22, 2025 · at 40:15
Gorkem Yurtseven, co-founder and CTO of fal, explains how the startup answered early investor skepticism regarding revenue durability.
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“We built a sales team early on, maybe earlier than some of our competitors. And we tried to get as much of this revenue in form of yearly commitments rather than pay as you go. To this day, I think we are doing an incredible job at that. And that protects the revenue in a bit, but also proves that, you know, these are serious companies doing serious business and willing to, you know, commit for 12 months or millions of dollars in, in some cases.”
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