Software category leaders eventually capture 70% to 80% of market share
Oliver Jay · The new PLG playbook | Arming the next generation of product-led companies | Oliver Jay (Asana) · Jan 4, 2024 · at 34:37
Oliver Jay, former CRO at Asana and early Dropbox sales leader, discusses the competitive market dynamics that dictate why software startups must move quickly.
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“We look at every single category that's been created, it's very noisy in the beginning, but there's a period of like, there's like a two to three year window, where there's a massive competition, but coming out of that, the category leader is kinged or queened, and that category leader gets like 70, 80% of the market share”
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