Busque: Guideline manages nearly $17 billion in assets
Kevin Busque · Inside Guideline's mission to modernize 401(k)s | Kevin Busque (Co-founder and CEO) · Feb 20, 2025 · at 1:01:33
Kevin Busque is the co-founder and CEO of 401(k) provider Guideline.
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“So we managed almost seventeen billion dollars in assets now.”
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“When you take that into account and you attach a four one K or an integrated four one K solution to the payroll product, it cuts it in half. Right. So their LTV doubles, which is fantastic for them.”
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Busque: Tackling the hardest foundational problems first isn't the standard YC playbook
“I think starting at the bottom and doing the hard things first isn't necessarily like the MO of YC, at least not out of the gate. Not that they don't do really hard things they do, but they don't do them first.”