Winters: Uber Eats improved driver acquisition efficiency by utilizing unqualified rideshare supply
Casey Winters · How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub) · May 30, 2024 · at 33:02
Casey Winters analyzes the cross-network supply efficiencies gained when Uber expanded from rides into food delivery.
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“And it allowed them to use their supply that, that was signing up for Uber, but maybe didn't have a good enough car, or maybe the person was too young. So it allowed them to get some more efficiency on their supply acquisition as well.”
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