Soichiro Honda treated auto racing as foundational R&D for his company
David Senra · The Practical Genius of Honda · Jun 28, 2026 · at 16:47
Founders host David Senra explores how Soichiro Honda utilized car racing not merely as a sport, but as an essential engineering testbed.
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“He developed a great interest in racing cars, their design, how to build them, and how to race them, which was to become basic to the success of the Honda organization later on. So he considered racing just R&D.”
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