Zara, every mention
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every year anyone David Senra 21
Verbatim, from the transcripts: the passages where Zara comes up
Amancio Ortega: The Genius Behind The Inditex Group
- ▶ 3:27 David Senra That was an excerpt from the book that I want to talk to you about today, which is, this is Amancio Ortega, the man who created Zara, and it was written by Cova Donga O'Shea. 2 times in the scene
- ▶ 10:59 David Senra So in 1975, this is gonna be about 12 years after he starts Goa, he's gonna open the very first Zara store.
- ▶ 15:52 David Senra The first Zara store. 2 times in the scene
- ▶ 21:13 David Senra Zara's main advantage is an astonishing ability to detect fashion trends, assimilate them, make them a reality on the hanger at a bargain price inside of a store that's conveniently located all in less than 15 days. 2 times in the scene
- ▶ 25:34 David Senra And when the book starts describing not only the manufacturing process, but also the logistics process, what you realize is that Zara or Inditex is a manufacturing logistics company that uses technology as an advantage. 4 times in the scene
- ▶ 29:56 David Senra So I think Zara's understanding of human psychology is extremely advanced. 4 times in the scene
- ▶ 33:11 David Senra Instead of buying the locations for Zara, he now rents them.
- ▶ 39:25 David Senra Why don't you explain to me the things about Zara that you don't like? 3 times in the scene
- ▶ 42:13 David Senra If experts advise against the opening of Zara in Venezuela, for example, and he is convinced that they need to be there, he will purchase the most expensive building in the company's history up until that time. 2 times in the scene