SpaceX, every mention

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Verbatim, from the transcripts: the passages where SpaceX comes up

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How Henry Singleton Worked Aug 31, 2026 · 3 mentions

How to Make Ads That Sell: Scientific Advertising by Claude Hopkins Aug 23, 2026 · 3 mentions

How Bob Dylan Studied His Way to Greatness Aug 19, 2026 · 4 mentions

How Claude Shannon Invented The Future Aug 9, 2026 · 4 mentions

How Raymond Plank Made a Fortune in Big Oil's Scraps Aug 1, 2026 · 3 mentions

How Obsession Built Christopher Nolan Jul 25, 2026 · 3 mentions

The Merchant Bankers Jul 19, 2026 · 4 mentions

Peter Thiel on How to Build a Creative Monopoly Jul 10, 2026 · 4 mentions

The Practical Genius of Honda Jun 28, 2026 · 3 mentions

Phil Knight: Founder of Nike May 7, 2026 · 1 mention

  • ▶ 27:38 David Senra I think you've been noticing that I'm making a lot of episodes on Elon and SpaceX and something that comes up in all these different sources that I'm reading.

How Arnold Schwarzenegger Won Apr 19, 2026 · 3 mentions

  • ▶ 5:32 David Senra And the reason this came to mind is because I've been reading a lot about SpaceX. 3 times in the scene

The Relentless Missionary Creating AGI: Demis Hassabis Apr 1, 2026 · 3 mentions

How Elon Thinks Mar 24, 2026 · 16 mentions

  • ▶ 7:25 David Senra A few weeks ago, I just did this episode called how SpaceX works.
  • ▶ 8:44 David Senra I have been reading a lot about SpaceX lately. 4 times in the scene
  • ▶ 11:37 David Senra First principles thinking built SpaceX.
  • ▶ 13:04 David Senra At SpaceX, we often consider what's possible within the absurd. 2 times in the scene
  • ▶ 17:05 David Senra He says, one reason SpaceX could move so quickly is that I made both the engineering decisions and the spending decisions together in one brain.
  • ▶ 29:01 David Senra Every decision we made in early SpaceX designs had been with simplicity in mind.
  • ▶ 32:08 David Senra At SpaceX, I would tell the team, we're on a deletion rampage.
  • ▶ 34:52 David Senra In early SpaceX, I told the team,
  • ▶ 39:12 David Senra Goes back to after he sold X.com, which turned into PayPal and makes the most important decision of his life, which is to start SpaceX.
  • ▶ 45:59 David Senra And you know, in present day, SpaceX is one of the most valuable private companies on the planet.
  • ▶ 49:56 David Senra And then he has two sentences here that I think is related about to the work that he did at SpaceX for sure, and also Tesla, but specifically SpaceX. 2 times in the scene

How SpaceX Works Mar 8, 2026 · 75 mentions

  • ▶ 0:00 David Senra A few years ago, I started working on a book called space X foundation, a historical account of space X's first decade told through firsthand sources, firsthand sources, like Elon's company updates, launch dispatches, internal memos. 15 times in the scene
  • ▶ 3:47 David Senra This was really good timing for NASA to become SpaceX's biggest customer. 4 times in the scene
  • ▶ 4:49 David Senra What SpaceX has done more than anything is minimize the cost of getting things to space. 6 times in the scene
  • ▶ 10:05 David Senra So SpaceX became its own supplier. 6 times in the scene
  • ▶ 11:56 David Senra One of the main themes in the history of SpaceX is constantly attacking and questioning your costs. 2 times in the scene
  • ▶ 12:54 David Senra SpaceX bet the opposite. 5 times in the scene
  • ▶ 16:43 David Senra So he's going to describe the standard answer, and I love how he talks about SpaceX literally inverted this. 8 times in the scene
  • ▶ 19:13 David Senra In a 2021 Starbase interview, Elon explained the goal with each Starship prototype. 4 times in the scene
  • ▶ 21:31 David Senra This is where SpaceX's hardware rich approach becomes essential. 5 times in the scene
  • ▶ 25:37 David Senra SpaceX didn't just hire good engineers. 6 times in the scene
  • ▶ 29:20 David Senra Start with Gwynne Shotwell, currently the president of SpaceX and part of the core founding team. 2 times in the scene
  • ▶ 32:25 David Senra Each SpaceX site has a single dominating objective to simplify prioritization. 9 times in the scene
  • ▶ 38:38 David Senra It emerged because SpaceX was already there, launching so frequently and cheaply that a 9000 satellite constellation became feasible. 3 times in the scene

How Elon Works Aug 27, 2025 · 32 mentions

  • ▶ 5:01 David Senra He would say years later at a space X executive session.
  • ▶ 8:39 David Senra It was a philosophy that he would carry through to Tesla, SpaceX, and Twitter. 2 times in the scene
  • ▶ 11:41 David Senra And so in between PayPal and starting SpaceX, he's asked, what are you going to do?
  • ▶ 25:42 David Senra So to hopefully to, for that lesson to like really stick in your brain, but here's the first example over the years, Elon was able to use techniques learned at SpaceX and apply them to Tesla and vice versa. 7 times in the scene
  • ▶ 35:26 David Senra SpaceX had crashed three rockets and roll. 6 times in the scene
  • ▶ 42:48 David Senra So SpaceX then goes to the air force and they start questioning them. 4 times in the scene
  • ▶ 47:52 David Senra When he walked through the SpaceX's assembly lines, Elon would pause at each station, stare silently, and challenge the team to delete or trim some part. 4 times in the scene
  • ▶ 1:07:20 David Senra He brought with him eight of his most senior SpaceX rocket engineers. 2 times in the scene
  • ▶ 1:12:13 David Senra Unless he maintained a maniacal sense of urgency, SpaceX could end up flabby and slow. 3 times in the scene
  • ▶ 1:22:50 David Senra He was in the process of deleting connections from SpaceX's Raptor engines.
  • ▶ 1:26:08 David Senra And so there's this meeting they're having in SpaceX that I think combines a lot of those ideas.

The Life Story of Jerry Jones: Owner of The Dallas Cowboys Mar 3, 2025 · 1 mention

  • ▶ 46:24 David Senra Jerry Jones' risk tolerance in the 1980, 1999 kind of reminds me of, of what Elon did after he sold PayPal when he, he cleared, I think, a hundred and eighty million after taxes when they sold PayPal, and he put a hundred into SpaceX, 70…

The Founder of IKEA: Ingvar Kamprad Nov 25, 2024 · 3 mentions

  • ▶ 14:28 David Senra This is going to sound a lot like Elon Musk in the early days of SpaceX, which you and I talked about last week.
  • ▶ 47:05 David Senra So I talked about this last week with how SpaceX paid its vendors. 2 times in the scene

Elon Musk and The Early Days of SpaceX Nov 6, 2024 · 133 mentions

  • ▶ 0:00 David Senra To understand SpaceX, where it aspires to go, and why it just might succeed, one must voyage back to the Falcon One rocket and dig up the roots. 10 times in the scene
  • ▶ 2:32 David Senra This is a little bit about the prehistory of SpaceX at this time. 2 times in the scene
  • ▶ 5:50 David Senra Is that you realize that SpaceX was Elon's response to the stagnation of an existing industry. 8 times in the scene
  • ▶ 9:21 David Senra And this description of Jeremy Fry sounds a lot like Elon Musk in the early days of SpaceX.
  • ▶ 10:48 David Senra And so back to this book, I haven't read the book in almost four years, but what I remember, one of the things that jumped out and stayed in my mind from the first time I read it was the fact that Elon personally interviewed the first 3000… 9 times in the scene
  • ▶ 15:43 David Senra But another thing that helped him recruit, there's this guy named Hans, who's going to become eventually become the vice president of avionics at SpaceX. 6 times in the scene
  • ▶ 17:56 David Senra He empowered his people to do things that would have required committees and paperwork and reviews at other companies at SpaceX. 6 times in the scene
  • ▶ 20:56 David Senra And then if we go back to what else motivated these top tier talent to join SpaceX, there's a very talented German engineer that Elon was recruiting. 7 times in the scene
  • ▶ 25:42 David Senra The opposite of that is Elon in the early days of SpaceX over the course of a single meeting.
  • ▶ 26:18 David Senra So it says from the very beginning, Elon wanted SpaceX to build as much of every rocket as it could to free itself from the cost and schedule vicissitudes of suppliers. 14 times in the scene
  • ▶ 30:23 David Senra The site suited SpaceX's needs because Andy Beale had developed it specifically to test rocket engines. 4 times in the scene
  • ▶ 32:11 David Senra They thought they already had that problem solved because they thought they could launch their rocket from Vanderberg air force base, which is about an hour and a half north of the space X headquarters. 14 times in the scene
  • ▶ 36:28 David Senra Not long after the accident, he typed up an uplifting memo to the SpaceX team. 2 times in the scene
  • ▶ 37:18 David Senra So SpaceX doesn't run out of money. 4 times in the scene
  • ▶ 41:56 David Senra The rocket then rolled out of SpaceX's factory for a cross country journey. 3 times in the scene
  • ▶ 43:27 David Senra So Elon knows that if SpaceX is going to survive, NASA has to play an important role. 16 times in the scene
  • ▶ 47:23 David Senra And all these protests and these lawsuits, they directly lead to the two contracts that change SpaceX forever. 8 times in the scene
  • ▶ 50:06 David Senra And so this is what the early SpaceX company culture was from the perspective of one of the engineers. 3 times in the scene
  • ▶ 51:05 David Senra When Elon starts SpaceX, he's like, okay, we got enough money. 6 times in the scene
  • ▶ 53:53 David Senra And so they get the rocket to Quage and they call back to SpaceX headquarters in LA. 3 times in the scene
  • ▶ 55:00 David Senra And yet even after that, SpaceX almost failed because they almost ran out of money. 6 times in the scene

How Walt Disney Built His Greatest Creation: Disneyland May 14, 2024 · 1 mention

The Biography of George Lucas May 2, 2024 · 4 mentions

  • ▶ 1:51:46 David Senra In this book called Liftoff, which is about the first six years of SpaceX, this is what Elon Musk did. 4 times in the scene

The Autobiography of Christian Dior Apr 18, 2024 · 5 mentions

  • ▶ 50:07 David Senra In this book called Liftoff, which is about the first six years of SpaceX, this is what Elon Musk did. 3 times in the scene
  • ▶ 55:52 David Senra He interviewed the first 3000 employees at SpaceX. 2 times in the scene

Les Schwab (Charlie Munger recommended this book) Apr 17, 2024 · 3 mentions

  • ▶ 1:26:40 David Senra In this book called Liftoff, which is about the first six years of SpaceX, this is what Elon Musk did. 3 times in the scene

Charlie Munger (the NEW Poor Charlie's Almanack) Apr 16, 2024 · 5 mentions

  • ▶ 1:45:34 David Senra In this book called Liftoff, which is about the first six years of SpaceX, this is what Elon Musk did. 5 times in the scene

The Autobiography of Ted Turner Apr 14, 2024 · 4 mentions

  • ▶ 1:15:03 David Senra In this book called Liftoff, which is about the first six years of SpaceX, this is what Elon Musk did. 4 times in the scene
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