Rolex

“The first one being that he was a sole shareholder of Rolex, but the second one was that he was an orphan.”

“Hans and the founder of Agler had a handshake deal for 70 years. And the deal was that Agler would make movements solely for Rolex.”

“He wanted to place Rolex watches on the wrist of as many high profile people like extreme achievers. He would go around and identify these leaders or these high achievers, and he would gift them Rolexes. And then they'd be photographed wearing them. Winston Ch…”

“But there was no such thing as a wristwatch industry for men at the time that Hans is when he's 19 years old.”

“In 1944, Hans set up the Hans Wilsdorf Trust, which owns and controls Rolex to this day. He brilliantly set up the bylaws of his trust so Rolex could never be sold or made public.”

“The patent is granted and published on May, 19, 26. Hans buys the patent. In July, two months, 60 days later, he already owns the patent.”

“When the financial crisis happens in 2008, they pull back on their marketing. Rolex did not. Rolex put the pedal down, and it was really 2008, 2009, 2010, which really elevated Rolex in the United States to a level that it is today.”

“Herman's innovation that he made in 19 oh two was these movements that you need inside of a watch. He made movements that would work in smaller watches.”

“He takes an event that's already getting a lot of attention and inserts his product and therefore amplifies and leverages that existing attention.”

“Rolex has been the number one brand for watches in the United States, historically speaking from the 19 fifties to today.”

“I decided to launch the Rolex trademark by means of an intensive advertising campaign. This policy entailed an annual expenditure of more than 12,000 British pounds, not for one year alone, but for several in succession.”