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Pepsodent

2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 23, 2026 by David Senra · said 4 times in 1 episodes since 2026 · across every show →

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brought up most by David Senra (4)

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2026 4 mentions in 1 episode

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Everything said about Pepsodent, oldest first

Aug 23, 2026
Insight
Hopkins: Consumers respond far more to immediate cures than preventative measures
“People will do anything to cure a trouble, but little to prevent it. Countless advertising ideas have been wrecked by not understanding that phase of human nature. Prevention offers slight appeal to humanity in general.”
David Senra Aug 23, 2026 ▶ 41:24 How to Make Ads That Sell: Scientific Advertising by Claude Hopkins
Aug 23, 2026 positive
Assertion Not publicly verifiable
Hopkins turned a $13,000 investment in Pepsodent into $700,000
“That 13,000 for that, those shares, it paid him 200,000 dollars of dividends. And then he also sold that, that 13,000 many years later for 500 grand.”
David Senra Aug 23, 2026 ▶ 45:55 How to Make Ads That Sell: Scientific Advertising by Claude Hopkins
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