Nike

“No endorser up until that point had gotten a percentage of profits as Nike had offered Jordan”

“And that deal makes Jordan You know, a hundred, somewhere around like a hundred and fifty million a year today, which sounds crazy and is obviously fantastic for Jordan, but it wound up being an even better deal. The main point of me telling you the story is l…”

“Cause if you think about it, like they bet their entire marketing budget on Jordan when he was somewhat known, but not nearly as world famous as he was obviously going to be.”

“He goes into the kitchen, gets a butcher knife, and literally cuts up everything. This was like his second or third year in the league. He literally took a butcher knife to my shoes, ripping and cutting. When he's all done, he picks up every little scrap and w…”

“The fact that he's got this crazy deal with Nike that he's been getting five percent royalty. I think he's going to make something like three hundred million dollars this year.”

“Michael Jordan's royalty, he gets five percent of all the sales of the Jordan brand.”

“The best example of all, one of the greatest jobs of marketing that the universe has ever seen is Nike. Remember, Nike sells a commodity. They sell shoes. And when you think of Nike, you feel something different than a shoe company. In their ads, as you know, …”

“If something's banned, it's all it is is free propaganda. It's free advertising. It's going to drastically increase the amount of demand.”

“Bowerman's core point was that rest and recovery aren't a break from training. They're a central part of the mechanism that makes training work. Bowerman explains training as a simple loop. Stress. Recover. Improve. You apply a stimulus, you let the body rest,…”

“Without the financing from the Japanese trading companies, Nike would never have survived.”

“Nothing had changed, least of all me, and yet I was worth a hundred and seventy-eight million dollars.”

“Because I realized it wasn't selling. I believed in running. I believe that if people got out and ran a few miles every day, the world would be a better place. And I believed these shoes were better to run in. People sensing my belief wanted some of that belie…”

“Now, what is remarkable about that is, I think, six years later, when Nike IPOs, Phil Knight converted that loan to stock, and that 8000 dollars was worth 1.6 Million.”

“And of course, the name for Nike comes from Jeff Johnson. It says, Johnson phone first thing this morning. Apparently a new name came to him in a dream last night. What is the name? I asked Nike, the Greek goddess of victory.”

“So this book called Jogging winds up selling millions of copies, and as a result, which again, I don't think was intentional, drastically expands the market for their products”

“It takes like seven years for Blue Ribbon to be able to afford for Phil Knight to quit his job and start working at his own company full time.”

“Business was no more about making money than being human is about making blood. Yes, the human body needs blood, but that day-to-day business of the human body isn't our mission as human beings. It's a basic process that enables our higher aims, and life alway…”

“History is one long processional of crazy ideas. The things I love most, books, sports, democracy, free enterprise, started as crazy ideas.”